Six steps from enquiry to a live platform
This is the exact process every BLU client goes through, from your first enquiry to a loyalty app running in your venue. Nothing is skipped and nothing is assumed.
- Step 1
You tell us about your venue
Complete the form on our Book a Demo or Contact page, telling us your venue type, roughly how many customers you see, and what you want a loyalty app to do for you.
- Takes about five minutes to fill in
- Submitting the form does not commit you to anything
- Step 2
You have a call with a BLU consultant
A BLU consultant calls you to discuss how your venue currently operates and where you are losing repeat customers. Based on that call, we recommend a plan and feature set for your venue.
- One call, usually 20 to 30 minutes
- We tell you which plan fits your venue and why
- You decide whether to proceed. There is no pressure to sign up on the call
- Step 3
We build your platform
Once you agree to proceed and sign an agreement, our team provisions your platform on its own separate infrastructure, configuring your reward rules, point values and redemption tiers to match what you decided on the call.
- Reward rules and point values set to your specification
- Your platform runs on infrastructure used only by your venue
- Step 4
We apply your branding
We add your logo, your colours and your venue name throughout the app, so customers see your brand, not BLU's. You review and approve the branded version before we launch it.
- You send us your logo and brand colours
- We send you the finished app to review before launch
- Nothing goes live until you approve it
- Step 5
We train your staff and launch
We train your managers and staff on how to use the platform day to day, for example how to redeem a reward at the till. We then agree a launch date with you and provide materials to tell your customers about the new program.
- Hands-on training session for your staff, plus written reference material
- Managers get their own login to the admin dashboard
- We agree the launch date together with you
- Step 6
We support you after launch
Once you are live, our support team is available if anything comes up. We also keep adding new features to the platform over time, based on feedback from venues using it.
- A direct support contact you can reach after launch
- Regular check-ins to see how the program is performing
- New features get added to the platform over time based on what venues tell us they need
Most venues go from first enquiry to a live platform within a few weeks. Your exact timeline depends on the complexity of your reward setup and how quickly you can provide branding assets. We will confirm a specific estimate on your consultation call.
Ready to see the first step in action?
Book a demo to start step one. It only takes five minutes, and it does not commit you to anything.