Everything included in your platform
Every BLU client receives the full feature set below as standard, configured and branded for your specific venue. Nothing here is a paid add-on unless stated otherwise on our Pricing page.
Customer Loyalty
Every visit, purchase and reward earned by a customer is tracked automatically, with nothing for customers or staff to log by hand.
You get a reliable record of which customers keep coming back.
Reward Systems
You decide what customers earn and what it costs them: free items, discounts, early access to events, or anything else you choose to offer. We configure the rules to match.
You control the cost of your rewards program at all times.
QR Technology
Customers scan a QR code at the bar, door or table to check in or redeem a reward. No extra hardware, card readers or terminals are required.
Checking in or redeeming a reward takes a customer seconds.
Push Notifications
Send an alert directly to a customer's phone when they earn a reward, when you are running an event, or when you want to bring them back in.
You can reach past customers directly, without paying for ads.
Venue Management
One dashboard where a manager can update venue details, add or remove staff accounts, and adjust reward settings, with no coding or technical knowledge required.
Your managers can run the platform day to day on their own.
Marketing Campaigns
Send an offer to a specific group of customers instead of everyone: for example, customers who have not visited in 30 days, or customers with an upcoming birthday.
You reach the right customers with the right offer, not everyone at once.
Business Analytics
A dashboard shows how many rewards are redeemed, how often customers visit, and which hours and days are busiest, updated in real time.
You can make staffing and promotion decisions based on actual numbers.
Fraud Prevention
The platform monitors for unusual activity around reward redemption, account logins and point accumulation, flagging or blocking it before it affects your margins.
Your rewards budget goes to real customers, not abuse of the system.
Staff Management
Each staff member gets their own login with permissions matched to their role: a server can redeem rewards at the till, while only managers can change reward settings or view full reports.
Staff only have access to the parts of the platform their job requires.
POS Integrations
We are building direct connections to point-of-sale systems, so a customer's spend at the till will update their rewards automatically, with no manual entry required.
Once live, rewards will be tied to actual spend with no extra staff steps.
Want a walkthrough of the full feature set?
Book a demo and we'll show you exactly how each feature applies to your venue.